Digital Marketing 101: A Beginner’s Guide
Traditional marketing strategies have taken a back seat. Businesses now thrive online, and understanding digital marketing has become essential for anyone wanting to stay competitive. Whether you're a business owner, entrepreneur, or marketing enthusiast, this guide will walk you through the basics of digital marketing, its core components, best practices, and how to avoid common mistakes. By the end, you’ll be equipped with the knowledge to start your own digital marketing journey. What is Digital Marketing? Digital marketing refers to any form of marketing that exists online. Unlike traditional marketing that involves direct mail, radio, and TV, digital marketing leverages the power of the internet to reach a global audience. It includes multiple channels such as websites, social media, email, search engines, and more. Why Digital Marketing Matters Broader Reach : Traditional methods limit you to local markets, but digital marketing connects you to poten